ISB Executive Education in Product Management: A Beginner’s Guide

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Product management is a rapidly growing field that involves supervising product development, marketing, and distribution. If you’re looking to advance your career in product management, the Indian School of Business (ISB) Executive Education programme in product management may be the right fit for you.

In this beginner’s guide, we’ll take a closer look at what ISB Executive Education has to offer in the field of product management.

What is Product Management?

Product management is the process of overseeing the development and marketing of a company’s products. It involves understanding the market, identifying customer needs, and working with teams to design, develop, and launch successful products. A good product manager has to be able to balance the needs of the business with the needs of the customer and stay up-to-date with the latest trends and technologies.

Why Choose ISB Executive Education?

ISB’s Executive Education programme in product management is a 12-week certificate programme designed to help professionals gain the knowledge and skills they need to excel in this field. The university course offers a comprehensive curriculum that covers all aspects of product management, including market research, product development, product launch, and product lifecycle management. Here are a few reasons why you might want to choose the ISB Executive Education programme:

  • Top-notch faculty

ISB’s faculty consists of experienced professionals with extensive industry experience. They bring real-world insights and expertise to the classroom, giving students a practical understanding of product management that they can apply in their work.

  • Flexible learning options

The ISB Executive Education programme is intended for working professionals and allows professionals to learn at their own pace and convenience, regardless of location or schedule. It offers flexible learning options such as online classes, weekend classes, and customised programmes, making it suitable for busy professionals seeking to advance their skills and knowledge.

  • Industry connections

ISB has a vast network of alumni and industry partners, which can be a valuable resource for students looking to make connections in the industry. The university course also features guest lectures and workshops by industry experts, giving students a chance to learn from the best in the field.

  • Holistic approach

The ISB Executive Education programme takes a holistic approach to product management, covering all aspects of the product lifecycle. This includes market research, product design, development, launch, and lifecycle management. By gaining a comprehensive understanding of the product management process, students are better equipped to lead successful product development projects.

  • Career advancement

The course is designed to help participants advance their product management careers, whether they want to move into a product management role or improve their skills in their current role.

What Does the Programme Cover?

The ISB Executive Education programme in product management covers a wide range of topics, including:

  • Product Strategy: Understand the market and customer needs to develop a successful product strategy.
  • Product Design and Development: Collaborate with cross-functional teams to design and develop products that meet customer needs.
  • Product Launch: Bring new products to market and manage the launch process.
  • Product Lifecycle Management: Manage products throughout their lifecycle, from development to retirement.
  • Market Research: Conduct market research to identify customer needs and trends.
  • Marketing and Sales: Develop marketing and sales strategies to promote products and maximise revenue.
  • Agile Methodologies: Apply agile methodologies to product development for faster, more efficient processes.
  • Leadership and Communication: Develop leadership and communication skills to manage cross-functional teams effectively.

Also Read: What Kind of Skills to Attain For Job Guarantee: A-to-Z Guide


The ISB Executive Education programme in product management is a great choice for professionals looking to advance their careers. The course offers a comprehensive curriculum, top-notch faculty, flexible learning options, and industry connections that can help you succeed in product management. By gaining a holistic understanding of the product management process, you’ll be better equipped to lead successful product development projects and drive business growth.